Movin On Up...

I made a series of web tweaks last week - simple things like cleaning up keywords, changing some of the text and adding some more headers, etc. I tweaked the titles and as always I try to get more links out there. As I have written before that work on the back-end of my business is finally coming to fruition now. A Google search of "NJ Computer Repair" has me naturally coming up on page two, number 14 on the search (as of today).

Similarly a search of "New Jersey Computer Repair" has me also on page two, but two spots down. It feels good to be movin' on up. I am not doing as well on a Yahoo search of the same, but I have been focused much more on my Google ranking lately. Yahoo will come next.

Last week was a slow week for the website (www.acecomputernj.com) in terms of page hits & traffic and I could tell. The amount of calls/emails to me was lower, as was the number of actual customers generated from those calls. I am really beginning to see that traffic is key. I have noticed a traffic bump when I write entries in the ACE Computer Blog (http://blog.acecomputernj.com) and I am trying to free time to create useful content for that site. Useful being the key. I don't want to bore people, and I do not want to rehash news of other blogs, etc. Trying to find balance in the blog is tough. It was not much of a focus when I first started the business. In fact I looked at it as just one more place to add links.

Now I find myself using it more and more. It is a nice, creative outlet to inform customers & visitors of technology news, trends, etc. It helps people get a better perspective of who I am and how I run the business and it allows me to provide free, do-it-yourself resources. It helps that I enjoy writing, so creating the content is not as much a stretch as it seems. Time is more a factor as I balance priorities (full time job, this business venture, family, etc.).

But it is a worthwhile time investment to improving my virtual storefront. I have not used serious analysis tools, but just eyeballing the page hits and pages visited shows increases on days when I utilize the blog.

Thanks for reading!